Brand architecture
Pho Tue SoftWare Solutions JSC acts as the parent company, investing in and governing brands that operate in distinct markets while sharing a common strategy, infrastructure and operating standards.
Pho Tue SoftWare Solutions Joint Stock Company
Pho Tue SoftWare Solutions JSC invests in, develops and manages an ecosystem of specialist technology brands. The parent company sets group strategy, governs shared resources and maintains consistent operating standards across the ecosystem.
About the parent companyThe parent company sets the investment portfolio, target markets and development priorities for each brand.
Brands draw on common infrastructure, data and operational capability, shortening time to market.
Security, compliance and service-quality processes are applied consistently across the ecosystem.
Each brand retains autonomy over its products and customers, preserving depth of expertise in its field.
Operating brands
Flagship brandDigital infrastructure & cloud
Delivers cloud computing, AI-grade GPU capacity, data centre services, storage, backup and cyber security for enterprises.
Serves: Large enterprises, financial institutions, public sector
Enterprise platformsDigital platforms and solutions
Builds digital platforms and management solutions for enterprises, focused on process automation and systems integration.
Serves: Mid-market and large enterprises undergoing digital transformation
Engineering capabilitySoftware engineering
The group's software engineering practice, designing, building and delivering products for external clients and for brands across the ecosystem.
Serves: Organisations needing a dedicated engineering team
Payments infrastructureDigital payments
Provides digital payment capability for transactions across the ecosystem and for e-commerce partners.
Serves: Online businesses and ecosystem partners
Sector solutionRetail and point of sale
Point-of-sale and retail operations software, covering counter sales, inventory management and business reporting.
Serves: Retail chains, stores and food service businesses
Applied AI platformAI technology and digital services
Develops applied artificial intelligence platforms for monitoring, video analytics and business automation.
Serves: Organisations applying AI to day-to-day operations
SME segmentDigital toolkit for small business
Bundles essential digital services into ready-to-use packages, helping small and medium-sized businesses establish an online presence affordably.
Serves: Small and medium-sized businesses and sole traders
Not sure where to start?
Describe your objectives and current position, and the Pho Tue team will connect you with the most suitable brand and capability in the ecosystem.
Start your deployment with a dedicated Pho Tue Software team.
Service announcements, in-depth analysis and ecosystem activity.
